1. Begin with original value
Use your experience, reporting, examples or analysis as the core. AI-assisted formatting cannot replace a reason for the audience to care.
2. Separate research from generation
Save sources and evidence before drafting. Require links or citations, then open them; generated citations can be wrong.
3. Manage rights and consent
Check music, image, voice, likeness, training data and commercial-use terms. Obtain permission for identifiable people and protected material.
4. Build a review gate
Check factual accuracy, duplication, brand voice, disclosure and platform rules before publishing.
5. Repurpose deliberately
Turn one verified source asset into formats suited to each channel, rather than copying the same output everywhere.
Worked example: one verified interview, four formats
A creator records an interview with consent, transcribes it, checks the transcript against the audio and marks approved quotations. AI helps create a long article outline, a short-video script, captions and an email summary. Each format links back to the same verified source notes; fabricated quotations and unsupported claims are removed before publication.
Keep a decision record
Record the exact use case, tested plan, evidence links, sample input, result, known limitations, responsible reviewer and next review date. This makes the decision explainable when prices, policies or capabilities change.
Red flags to avoid
- Do not publish generated citations without opening them.
- Do not clone a voice or likeness without permission.
- Do not let repurposing erase context.
Decision checkpoint
Write down the evidence, remaining uncertainty and next review date. For changing plan details, follow the official vendor links in the tool directory.